Welcome to Streamers on the Rise, where we find streamers who are growing their channels, content, and audiences in extraordinary ways. Each week we’ll talk with a creator about what goes into livestreaming–both on and...

The TikTok-ification of Twitch is nearly complete. The Amazon-owned hub has announced that its Discovery feed, which arranges clips and streams in an array that resembles the For You Page, will roll out to all users later this month....

The For You Page is getting a much-needed clean. An update to TikTok's Community Guidelines introduces some "eligibility standards" that creators must meet if they want their videos to show up on TikTok's central hub. Under TikTok's new...

YouTube is adding new controls to Shorts ads. With four weeks to go until the annual YouTube Brandcast in New York City, the Alphabet-owned platform revealed new ad buying options for brands that want to target specific categories on...

Welcome to Creators on the Rise, where we find and profile breakout creators who are in the midst of extraordinary growth. You can check out previous installments here. When Iain Ward was in his 20s, he...

WME has partnered with the king of short-form cooking videos. The Beverly Hills-based agency has signed Nick DiGiovanni for representation in all areas. DiGiovanni first became a household name after appearing on MasterChef in 2019. His third-place finish in the...

John Deere has found a unique title for the person in charge of its TikTok account. The maker of agricultural equipment has put out a search for a Chief Tractor Officer, who will manage the brand's nascent short-form video...

Instagram wants to help creators design chatbots that can interact with fans on their behalf. The Meta-owned app is testing a program called Creator AI that will facilitate direct messages between influencers and their followers. According to the New...

Substack is boosting a feature that serves as a significant revenue stream for some creators. The newsletter platform has made it easier to include videos in its Notes format. Notes posts are the backbone of Substack's home feed....

In exactly one month, YouTube will host its annual Brandcast in New York City, during which it’ll emphasize—as it’s been doing for years now—that advertisers should consider it a serious competitor for living screen TV...

The race to become the most-subscribed channel on YouTube is heating up, and the channel that currently holds that title is rallying its base in an attempt to stay on top. T-Series uploaded a video urging its...

Electrify Video Partners, which recently raised $85 million to invest in and acquire YouTube channels, is putting that money to work. It’s made what it calls a “landmark investment” in Simple History, a channel that’s...