Many YouTube beauty gurus have collaborated with popular makeup brands to create their own makeup line or products. Fans love when their favorite YouTubers collaborate with makeup brands because they are introduced to new products created by their favorite YouTubers. In this article, you will read about well-known makeup YouTubers who have collaborated with popular makeup brands.
Jaclyn Hill who is a YouTube beauty guru, partnered with Morphe and worked for two years to develop the perfect eyeshadow palette. She is extremely popular on YouTube due to her helpful makeup tutorial videos and her bubbly personality. Morphe reached out to Jaclyn and offered her the chance to create a collaboration with them so of course, she agreed. Jaclyn created her own eyeshadow palette that features 35 of her favorite shades.
Bunny Meyer, known as Grav3yardgirl collaborated with Tarte and created an eye and cheek palette along with two matte lip paints. Grav3yardgirl has over 8 million subscribers on YouTube which she calls the “Swamp Family.Grav3yardgirl inspires her fans to embrace their individuality and love themselves. Tarte reached out to her and asked to create a custom, limited edition eye, and cheek palette. The goal was to encourage her fans to be their own kind of beautiful. The Swamp Queen palette was a huge success and is loved by all beauty lovers and not just members of the Swamp Family.
Nicole Guerriero is another popular YouTube beauty guru, collaborated with Anastasia Beverly Hills to create a new glow kit. Nicole’s new glow kit features six highlighters which create a beautiful glow. This collaboration attracted the attention of Nicole Guerriero’s fans and also other makeup lovers throughout the world. Anastasia Beverly Hills has various glow kits but this collaboration palette was different than the others. This palette is different due to the beautiful pink and gold shades.
Nikkie Tutorials is another YouTube beauty guru who collaborated with a makeup brand. She collaborated with Too Faced and created an on-the-go palette which features eyeshadows, blushes, bronzer, and highlight. Also included with her palette are an eyeliner, sparkly Glamour Dust, and eyeshadow primer. This collaboration was very popular due to Nikkie’s millions of fans. Nikke Tutorials’ collaboration with Too Faced was very exciting for her fans and other makeup users.