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‘Vogue’ Says Met Gala Content Clocked 200 Million Cross-Platform Views

From a digital perspective, the Met Gala was a smashing success. In addition to welcoming more and more influencers into the fold, Vogue -- which hosted live coverage of the event -- said the iconic...

   

Second Annual ‘Gayming Awards’ To Air Live On Twitch In April

The Gayming Awards are coming back for an IRL gathering in April 2022 with a little help from presenting sponsor Twitch.  The ceremony, celebrating the contributions of the LGBTQ+ community to the gaming industry, was...

   

TikTok Puts The Kibosh On ‘Devious Lick’ Challenge

TikTok is cracking down on the Devious Lick challenge, a viral trend that encourages students to pilfer items from their schools, including soap dispensers, exit signs, and classroom telephones.  People reports that the trend, also...

   

Cameo CEO Says New ‘Calls’ Feature Seeks To Replace IRL Meet-And-Greets

Cameo is launching a new video chat feature called Cameo Calls that the shoutout platform likens to a virtual meet-and-greet.  Rather than prerecorded shoutouts, Calls currently 500 celebs to host live video chats with their...

   

YouTube Millionaires: For College Student And Content Creator Katie Feeney, The Key Is Spontaneity

Life is better with a Slurpee in hand. Visit Tubefilter for more great stories.

   

Pocket.watch Brings In Xavier Kochhar As Its First CFO And COO

Kids’ content-focused digital studio Pocket.watch has brought in industry veteran Xavier Kochhar as its first chief financial officer and chief operating officer. Pocket.watch is known for partnering with YouTube creators and helping them launch their...

   

YouTube’s First Original Podcast Will Track “The Rise Of The Creator Economy”

YouTube is spinning up its first original podcast. “At YouTube, we’ve enabled our creators to tell their stories through videos that cover pretty much every topic under the sun, from turning your sewing passion into...

   

Defunct Quibi Settles Lawsuit Accusing It Of Tech Theft

Defunct streaming service Quibi has settled a lawsuit alleging its signature video-flipping technology was stolen. Variety reports that per the terms of the settlement, Quibi and the plaintiff, Eko, will dismiss all legal claims against...

   

100 Thieves Signs Gamer/Artist Tina Kitten, First ‘Apex Legends’ Creator NiceWigg

The uber-stylish gaming org 100 Thieves has added Tina Kitten to its elite creator roster. The streamer and artist, who does not disclose her real name, counts 831,000 Twitch followers and 265,000 YouTube subscribers --...

   

Creators On The Rise: Watching YouTube Creators Helped BeastEater Through A “Dark Time.” Now She Wants To Inspire Her Own Viewers.

Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and profile breakout creators who are in the midst of extraordinary growth.  Stephanie Margarucci was lonely. As a self-described antisocial teenager...

   

Jellysmack Nabs Noted Media Executive Sean Atkins As President

The noted media executive Sean Atkins, who has been in the business for 20 years, has joined creator company Jellysmack as its president. Atkins, who has been an advisor to Jellysmack since 2019, previously served...

   

YouTube’s VP Of Engineering Just Answered Creators’ Recommendation Algorithm FAQs

Out of all the features and facets of YouTube, its recommendation algorithm remains the most nebulous–and contentious. In a new upload from Creator Insider, the platform pulled back the veil on its content surfacing systems,...