Surprise! It's MrBeast. The most-watched and most-subscribed individual creator in the United States has become a regular fixture at the front of our U.S. Top 50. Though he only uploads a few long-form videos each month...

The dispute between TikTok and the United States government is headed to the courts (again). After challenging state-level laws that sought to limit TikTok's U.S. availability, the app is preparing to mount a legal offensive against...

Adams started streaming in 2018, and he quickly rose up the ranks through a brash brand of prank content. His rise on Twitch included numerous controversies. He was banned from professional tennis and basketball leagues...

MrBeast continues to show us that he's in a league of his own as far as YouTube is concerned. The North Carolina-based creator, whose real name is Jimmy Donaldson, produced the most-watched sponsored video released during the...

Anaya Kandhal cannot be stopped. Though she's only a toddler, young Anaya and her family have gotten the most views on YouTube for five consecutive weeks. Their primary YouTube hub saw its viewership go up...

Issa Rae‘s new company wants to hook up creators and brands for “deeper relationships” beyond the usual influencer-sponsor connection. Ensemble has already built a network of 50 creators including Drew Afualo, Leo González, and Mark...

MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with the matter told Semafor that “in recent days,” MrBeast–aka Jimmy Donaldson–told Night it will no longer be his primary manager....

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is stepping down as the CEO of the fitness tech company, which is laying off approximately 400 workers. The Peloton employees who...

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The parent company of Facebook and Instagram used its NewFronts pitch to highlight an array of upcoming AI-driven tools that will enhance Instagram's Creator Marketplace and the...

Bob Does Sports, the self-dubbed home of “brilliantly dumb sporting adventures” hosted by Robby Berger, Joey Coldcuts, and Fat Perez, has launched its own tequila line. Have a Day–named after the channel’s longtime catchphrase–is a...

MrBeast was the second-place finisher in last month's U.S. Top 100, but in April, he improved his position by one. For the second time this year, the creator whose real name is Jimmy Donaldson earned the most monthly...

Influencer marketing agency Billion Dollar Boy is launching a new membership community that’s “dedicated to empowering emerging creators in the business of being a creator.” The community, called FiveTwoNine, will have both online and offline...