It’s been a few years since the Great Ninja Exodus that pitted Twitch, YouTube, Microsoft‘s now-defunct Mixer, and more against one another in a heated battle to sign as many gaming-focused livestreaming stars as possible....

The most-subscribed YouTube channel in the world was also the only channel to add at least two million new subscribers during the final week of April. Fans of high-concept YouTube videos will know that I'm...

We're approaching the one-month mark since YouTube changed its view-counting formula to make the numbers go up on Shorts. At first, that update created major noise in our Global Top 50, but the dust now...

YouTube's strong first quarter has helped cement it as a crucial holding under the Alphabet umbrella. The parent company of Google reported its Q1 2025 earnings on April 24, and YouTube was a major focal point thanks to its...

Over a history that spans more than 100 years, the San Diego Zoo has made numerous media appearances. It served as a filming location for Orson Welles' Citizen Kane, provided the cover art for the Beach Boys'...

Exactly 20 years ago, YouTube co-founder Jawed Karim uploaded the platform’s first ever video. Called Me at the zoo, it’s just 19 seconds long, but it marked the birth of the internet’s largest video site,...

For years, parents have wondered whether YouTube videos have negatively impacted the mental health of their children. Now, a study performed in South Korea is validating those concerns. A team led by researchers at Ewha...

During the third week of April 2025, 33 different YouTube channels added at least 500,000 new subscribers. For a channel to rank as one of the 50 most-subscribed hubs of the week, it needed to...

Getting one billion views in a week is so last year. Getting two billion views in a week is the new hotness. Thanks to YouTube's lenient policy regarding view counts on YouTube Shorts, channels that specialize in...

YouTube has already established itself as a trusted distributor of NFL action. Now, it's looking to expand its coverage on the gridiron. The home of NFL Sunday Ticket is one of the media companies bidding on an NFL broadcast package...

Back in the day, it was rare to see any YouTube channels with one million subscribers. During the second week of April 2025, however, there were four different U.S.-based channels that needed only seven days...

YouTube's new rules for counting Shorts views continues to have a profound impact on our Top 50 rankings. Before the change, it was rare for a single channel to get more than one billion views...