In July, our charts were dominated by CazeTV, a Brazilian channel that streamed all of the World Cup matches. It's August now, but a Brazilian World Cup fan is still on top of the heap. After...

In 2026, Jasmin and James have taken the title of Australia's most-viewed couple on YouTube. The first full week of August, however, put a different Australian couple in the spotlight. Cadel and Mia hit #1 after getting 1.21 billion...

Beginning on February 1, 2027, the benchmarks for ad revenue eligibility on YouTube will be updated. Creators will need more Shorts views to qualify for that format's ads, and the YouTube Partner Program will effectively double the eligibility requirements for...

Nearly a year after it was first teased, Practice Mode for Vertical Live is here. That's the name of a new feature that provides a trial run for streaming greenhorns who are looking to go live more...

A recent report published by the social media engagement platform Metricool delivered some telling results about YouTube's long-form videos. Those uploads, which once made up the entirety of the YouTube library, are still popular. The arrival of YouTube Shorts,...

As the calendar turned over to August, the YouTube channel with the most subscribers extended its lead over the rest of the field. MrBeast added more weekly subs than anyone else by bringing in two million weekly...

Viewership was down across the board on YouTube this week. The #1 channel in the Global Top 50 is Anaya Kandhal, an Indian family creator who has previously received ten-digit viewership in a single week. As...

During the last full week of July, four YouTube channels gained at least one million subscribers. The creator leading the pack is Zhong, who added 1.1 million weekly subs to bring his total up to 79.5 million...

As World Cup fever subsides on YouTube, viewership is down overall in the Global Top 50. The #1 channel on YouTube during the last full week of July was MrBeast, who hauled in 870.5 million weekly views....

In a tweet published on July 24, YouTube CEO Neal Mohan delivered an announcement many creators have been waiting for: Custom thumbnails can now be added to YouTube Shorts posts. "Custom thumbnails for Shorts are rolling...

Dr. Becky Kennedy claims that "parenting in 2026 is like being asked to speak a language nobody taught us." To help demystify and translate that metaphorical language, Kennedy -- who is known as Dr. Becky -- will host...

YouTube is leveraging the humble playlist in search of more viewership on TV screens. Creators who are enrolled in the YouTube Partner Program can now reformat playlists as shows: Serialized collections that make YouTube look more like...