Last week, MrBeast soared past 500 million subscribers by adding millions of new fans over a seven-day period. For the week ending on June 21, MrBeast got up to his usual tricks by adding two...

As we move past the third week of June, the FIFA World Cup is shaking up our rankings. Channels that cover soccer, such as Brazil's CazeTV and Belgium's Celine Dept, currently rank among the five...

Between its massive music video archive and its extensive festival coverage, YouTube is a go-to platform for popheads. A new series of live events will add even more material to the YouTube Music library. So-called...

In response to user demand, YouTube has brought back a much-requested feature. Six years after discontinuing its original form of direct messages, YouTube is once again letting users slide into each other's DMs with a...

One day before the first match of the 2026 FIFA World Cup, a YouTube blog post revealed the creators who will cover the tournament on the platform's behalf. Two dozen top channels will serve as...

At this point, MrBeast will reach 500 million subscribers in no time. Initially, we were projecting the North Carolina-based creator to hit the half-billion mark at the end of July, but if he continues his...

The last week of May was an unusually bounteous period for YouTube's top channels. Six different entrants at the head of the Global Top 50 surpassed one billion weekly views. The #1 channel, MrBeast, did...

The creator economy is a $37 billion annual business, but that wealth is not split evenly among all creators. As revenue increases, so does competition, and the creators who fail to keep up with evolving...

At this point, AI-generated content on YouTube is a fait accompli. Like it or not, AI powers many of the top channels on the world's most prevalent video platform, and YouTube's commitment to new AI...

MrBeast paired his #1 finish in the Global Top 50 with an equally impressive performance in our subscriber ranking. North Carolina's native son added three million new subs on his main channel during the third...

For the second week in a row, MrBeast captured the #1 spot in our Global Top 50 ranking. The owner of YouTube's most-subscribed channel is finishing May on a high note. Over seven days, he...

Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched by their financial backers. Now, YouTube is testing a different approach to gated content: What if videos could only be...