For over a decade, mukbang streams have been one of the internet's greatest curiosities. In 2026, however, parents and tech companies are worried about imitable patterns of disordered eating within creator content, and those concerns are bringing...

On September 23, YouTube held its annual Made On event in New York City. If you've tuned into previous editions of YouTube's product spiel, the headlines for the 2026 presentation may sound familiar. YouTube is bringing more AI-powered personalization...

As Donald Trump faces a media blockade, he's counting on YouTube to keep him on air. A "Trump TV" stream went live on the White House YouTube channel hours after five major news organizations united against the...

2026 has been a big year for Brazilian creators. CazéTV's World Cup streams ruled the summer, and as the weather turns autumnal, Lucan Pevidor is dominating the YouTube game. Pevidor topped the Global Sub Top 50 for...

T-Series is staying strong at the head of the Global Top 50. During the third week of September, the Indian record showed why it is YouTube's most-watched channel of all time. It picked up 985.1 million weekly...

YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It also announced a fresh slate of original programs that will open up new opportunities for Canadian creators (and one subway-riding...

Last week, Lucan Pevidor scored a Global Sub Top 50 hat trick by leading our YouTube subscriber ranking for the third week in a row. During the second week of September, the Brazilian creator made it four...

T-Series is having an exceptionally strong showing in September 2026. YouTube's new policy for counting views seems to be benefiting the channel with the most views of all time, as T-Series just keeps getting richer. The...

In an era defined by siloed feeds and hyperspecific recommendations, numerous commentators have argued that the mainstream is a thing of the past. Cultural touchstones like the song of the summer are stuck in the...

This week, the Global Sub Top 50 is an exclusive club. To qualify for the chart, channels needed to add at least 200,000 new subscribers during the first week of September. Channels from 17 different...

The #1 channel in the Global Top 50 maintained its lead over the field while moving closer to a ten-digit weekly view count. T-Series, the channel with the most all-time views on YouTube, also led that...

On YouTube, ads for alcoholic beverages are few and far between -- but that's about to change. Starting on October 30, Google will implement a new policy that will enable some amount of personalization on ads for...