With less than 100 days to go until the start of the 2026 FIFA World Cup, soccer fans have unlocked a convenient new way to watch the beautiful game. On YouTube, a selection of “Media Partners” will...

MrBeast added one million new subscribers during the second week of March, but he was not the only creator who reached that benchmark. Alejo Igoa, who adapts MrBeast's brash style for a Spanish-language audience, claimed the #1...

BabyBillion ranked #1 in the Global Top 50 for the second week in a row, and this time around, it nearly got twice as many weekly views as any other YouTube channel. With 2.16 billion weekly views,...

YouTube is highlighting the top performers in its podcast library by bringing one of its most prominent ad products to the world of audio programming. By buying into a Top Podcast Lineup, advertisers can bring their spots...

As YouTube continues to invest in generative AI, it is also developing the resources creators need to stay ahead of emerging technology. One of the most important tools in that defensive arsenal is a likeness detection solution that...

At the start of February, MrBeast was the #1 channel in the Global Sub Top 50 ranking. Since then, Alejo Igoa, Nick DiGiovanni, and KIMPRO have taken turns in this chart's pole position, but March is starting exactly where February...

We have a new #1 in the Global Top 50. Last week's leader, Anaya Kandhal, dropped down to fourth while couple channels Jasmin and James and Cadel and Mia retained the #2 and #3 spots, respectively. All three of those...

For the fourth week in a row, we have a new leader in the Global Sub Top 50 chart. MrBeast (the current #3) gave way to Alejo Igoa (#2), who passed the torch to Nick DiGiovanni (#5). Now all of...

Three YouTube channels got at least one billion views during the final week of February. Those ten-digit hubs are two couple channels and an Indian family destination, and all of them have experience occupying the...

Can YouTube give its shoppable videos the TikTok Shop treatment? A new partnership will help it answer that question. Google has announced a pact with Rakuten Ichiba, a company that is often described as Japan’s leading online marketplace. The deal,...

Last year, YouTube debuted its Premium Lite tier as a slimmed-down, cheaper alternative to the standard YouTube Premium subscription. Now, YouTube is looking to make that deal even sweeter by adding a pair of useful features for Lite subscribers:...

Last week, Alejo Igoa overtook MrBeast to hit the #1 spot in our Global Sub Top 50 ranking. That lead lasted a week -- now Igoa is #2, MrBeast is #3, and last week's #5 has bubbled up to...