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YouTubers Who Own Their Own Beauty Brands

YouTubers do not get the credit that they deserve when it comes to their hard work. Not only are they expected to come up with creative content every week, but they are also mocked for the “easy” jobs that they have. While it seems that YouTubers have it easy, most of us know that it takes a hard and dedicated worker to create a successful brand. Below is a list of 10 YouTubers who have built a successful brand with the help of their flourishing platforms!

1. Aspyn Ovard – Luca + Grae

Aspyn Ovard is a popular YouTuber known for her two channels – Aspyn Ovard with over three million subscribers and Aspyn and Parker with almost two million subscribers! This lifestyle blogger owns Luca + Grae, an online clothing boutique known for their bohemian style. Luca + Grae prides itself in handpicked items by Mrs. Aspyn, herself. With clothes, bags, jewelry and more, you are sure to find something that you love!

2. Jeffree Star – Jeffree Star Cosmetics

Jeffree Star is one of the most well known YouTubers, today. He has over 13 million subscribers and a cosmetics brand of his own! Jeffree Star owns one of the most successful cosmetic brands due to YouTube success. Star is known for the controversy that he has been involved in, however, we cannot deny the success that he has had in the makeup industry. The cruelty-free makeup line can be found online and at Morphe Cosmetics stores nationwide.

3. Tati Westbrook – Halo Beauty

To pretty much everybody’s surprise, Tati Westbrook created her own brand surrounding hair and skin care supplements. While Westbrook has hinted toward other types of products in her YouTube videos, Halo Beauty definitely endured a rough start when fans criticized Tati’s ideas of supplements, rather than makeup or other types of cosmetics. Although the business may have struggled at the beginning, she seems to have a fairly loyal fan base who is confident in the effectiveness of her products.

4. Casey Holmes – Rosie Daze Boutique

Casey Holmes created her online boutique, Rosie Daze, named after her two dogs Rosie and Daisy. While many of her videos are about makeup, her online boutique features clothing and other fashion items. This website also features beautiful and fashionable plus-sized clothing, perfect for those who wear a 1X to 3X! In addition, Casey’s boutique has donated over $20,000 to the ASPCA, a nonprofit organization focused on the safety and health of abused animals. If you love fashion and animals, this may be the boutique you have been looking for!

5. Laura Lee – Laura Lee Los Angeles

Laura Lee is very known for her YouTube channel with over four million subscribers and more than 557 million views! Her vegan and cruelty-free cosmetic brand was launched in 2017 and has been successful thus far! She has launched only a few make-up products, but she is confident in the quality that she has presented to us! You can receive 10% off of your first order on her website or visit other reputable retailers at this link.

6. Eleventhgorgeous – Madison and Mallory

Eleventhgorgeous is a YouTube channel created by sisters Tracy and Stephanie. With success on their YouTube channel, they continued to expand by creating Madison and Mallory, an online boutique. They are also very popular for their Ipsy versus Birchbox videos, as well as other subscription box videos!

7. Zoe Sugg AKA Zoella – Zoella Beauty

Zoe Sugg is well-known on YouTube with almost 12 million subscribers on her main channel. She is now most active on her “More Zoella” channel which is definitely not lacking in subscribers, either. Zoe’s brand consists of products that focus on skincare, such as fragrances, bath products, and lotions. You can find these products at retailers such as Target, Ulta, and Superdrug.

8. Christen Dominique – Dominique Cosmetics

Christen Dominique launched her own successful cosmetics brand in January of 2017 and has already entered Sephora! Dominique is a successful YouTuber and has over four million subscribers and almost 225 million views on her channel. So far, her young brand consists of eye shadow palettes, lip glosses, and liquid lipsticks.

9. Manny Mua – Lunar Beauty

Manny Mua is known for his love of makeup, but he also has a love for business. He created cruelty-free Lunar Beauty in 2018 and has released eye shadow palettes, lip glosses, and liquid lipsticks much like Christen Dominique has! His first launch was an eye shadow palette, and he shows no signs of stopping!

10. Guy Tang – Mydentity

Guy Tang is a brilliant hair artist and is known for his YouTube channel based on all things hair! After wide success on his platform, he created a hair color line and has found success in this brand, as well! Tang has continued his videos of hair transformations which he dubs “paranormal hairtivity!”



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