T-Series is on top of the YouTube game once again. The Indian record label summited our Global Top 50 during a week when it added 657.8 million weekly views. That was actually fewer views than what...

The most-watched sponsored YouTube video of the week didn't come from MrBeast -- instead, Derek Muller's Veritasium provided the goods. Both Veritasium and its latest sponsor, data security firm Incogni, have made several appearances in our Weekly Brand Report....

Neal Mohan wants the Television Academy to watch more YouTube videos. The CEO of the Google-owned platform recently penned a guest column in The Hollywood Reporter. His thesis was a simple one: The work creators are doing is excellent enough to...

Sapnap‘s face is officially a snack. The Dream SMP co-founder/NRG co-owner teamed up with Walmart and Kellanova (formerly Kellogg) to design his very own edition of Cheez-Its. Now that edition is up for sale on...

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower mark on platforms like YouTube, TikTok, and Twitch. There are creators crossing this threshold every week, and each of them...

TikTok's plan to challenge the new "divest-or-ban" law has encountered a setback. NetChoice, an advocacy group that has supported several of TikTok's court battles, has removed the platform from its membership rolls after taking heat from...

Peter Jackson and Andy Serkis are planning to tell the story of The Hunt For Gollum, but a YouTube fan film may have beaten them to the punch. As Warner Bros. announced its latest addition to the Lord of the...

After building an audience of more than 3.5 million viewers across YouTube and Twitch, Critical Role is hoping some of those folks will follow it off those platforms to its new subscription service, Beacon. But...

Jack Dorsey is breaking up with Bluesky. The co-founder of Twitter (now known as X) has abdicated his position on the Bluesky board and deleted his account on the decentralized X alternative he initially backed. Dorsey's support helped Bluesky gain...

Recent reports have raised the alarm about the presence of "forever chemicals" like polyfluoroalkyl substances (PFAs) in food items and consumer products, and Prime Hydration is one brand that has been put under the microscope. A lawsuit...

In the war of words between Kendrick Lamar and Drake, creators are the true winners. Commentators and streamers who have reacted to the feud have raked in revenue thanks to the rappers' decision to release copyright claims on...

Consolidation is coming to the streaming industry. Bloomberg has reported that Disney and Warner Bros. Discovery will join forces to offer a super-sized streaming bundle that will include Max, Disney+, and Hulu. The bundle will go on sale over the summer. Buyers will...