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Creators On The Rise: For 17-Year-Old camman18, YouTube Shorts Is The “Revolutionary” Platform Turning Content Creation Into A Career

Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and profile breakout creators who are in the midst of extraordinary growth.  camman18 started his YouTube channel with 40 videos and a hunch....

   

Hit YouTube Franchise ‘Spy Ninjas’ Inks Three-Year Book Deal With Scholastic

The blockbuster, story-driven YouTube series Spy Ninjas -- which counts 38 million subscribers and 400 million monthly viewers across six channels -- has signed a publishing deal with Scholastic for the U.S. and Canada. The...

   

Jellysmack Names Former YouTube Executive Youri Hazanov Head Of International (Exclusive)

Jellysmack, the digital media company that helps creators expand their presence onto additional platforms beyond the sites on which they rose to renown, has hired former YouTube exec Youri Hazanov as head of international. The...

   

Amazon Prime Video Names Facebook’s Remy Merriex Executive Creative Director

Amazon’s Prime Video subscription service has named Facebook advertising vet Remy Merriex as its global executive creative director. In his new role, Merriex will oversee global campaigns across Prime Video’s own brand, as well as...

   

Spotify Testing ‘Plus’ Subscription Tier With Unlimited Song Skipping, On-Demand Listening — And Ads

Spotify is piloting a 99-cent monthly subscription tier called Spotify Plus that combines elements of both its existing free and paid plans. Free users on Spotify not only incur ads but have a limited number...

   

Amazon’s ‘Lord Of The Rings’ Prequel, The Most Expensive TV Series Ever, To Debut Sept. 2022

Amazon Studios’ hotly-anticipated TV series, a Lord of the Rings prequel, will bow on Prime Video Sept. 2, 2022, the streamer has confirmed. The as-yet-untitled project has wrapped filming in New Zealand and will air...

   

FaZe Clan Inks Long-Term Brand Deal With McDonald’s To Highlight Diversity In Gaming

Gaming org FaZe Clan is ushering McDonald’s into esports in a major way with a long-term campaign that it says marks the gaming industry’s biggest deal to date with a fast-food chain. The pact was...

   

Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/02/2021

This week, we are witnessing a party in the U.S.A., and channels that deliver content to babies, toddlers, and young children are on the invite list. The top five channels in our latest U.S. top...

   

Tech Startup Stir Launches ‘Stir For Managers,’ Where Talent Managers And Creators Can See And Share Analytics, Revenue (Exclusive)

Creator-focused tech startup Stir is launching a new suite of tools that “has solved creator/manager trust,” founder and CEO Joseph Albanese tells Tubefilter. At its core, the Stir for Managers platform lets talent managers and...

   

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/02/2021

This week, a major international event has brought significant change to our ranking of the 50 most viewed YouTube channels in the world. Even with all that change, however, the top section of our chart...

   

Tana Mongeau’s ‘Cancelled’ Debuts Within Top 10 On Apple, Spotify Podcast Charts

Tana Mongeau’s brand new podcast, Cancelled, is off to an auspicious start. After launching on July 26, Cancelled is currently standing tall at the No. 8 spot on the iTunes ‘Top Shows’ charts, and No....

   

YouTube Will Disperse Monthly Payments From $100 To $10,000 To Thousands Of Creators Through New ‘Shorts Fund’

YouTube’s previously-announced Shorts Fund, a $100 million commitment to creators of TikTok-like videos, is launching today and will begin to compensate creators this month, the company said. Every month through 2021 and 2022, YouTube says...